Monday, December 1, 2008

White Hat Video Marketing

By Scott S.

This is a guide I thought I would write after thinking a little while about all of the blackhat video marketing techniques that are out there. If you haven't already heard of these methods, then for a short explanation: You download videos, watermark them with the url of your site, re-upload them to youtube and other video sites. None of that is realy too blackhat though, and this method isn't very black hat either. In fact, this method is totally whitehat, until the end when you'll have the opportunity to choose between blackhat and whitehat traffic. This isn't a new method, this is just an under saturated area for marketers to use right now.

1) Write some sort of article on how to do something and post it to your blog/website/etc... (If you don't have one then don't worry about it).

For example; How to fix your xbox, how to neuter your dog, how to cheat on your wife and get away with it, or etc...

Then of course you'll want to monetize your blog and blog posts with affiliate links and adsense to maximize your profits. The more traffic your video gets, the more clicks to your website, more profit ($$$) you make in a factual theory sort of sense.

2. Tape yourself or your computer as you do the task that you are trying to teach people about. If I were to make a video for this article I would just show my screen as I viewed the article.. boring, but it works.

Popular softwares to use would be hypercam, camtasia, camstudio, or maybe fraps.

3. When you're finished with your video, open it in your video editing software. I usually just use windows movie maker, the video editing process is not very complicated.

4. First of all, now you have the option to narrate your entire video. Basically what I would do is read the blog post outloud, minus the parts where you might ask people to click the link, or sign up here, since they can't click really click on the video. If you wanted though, you could add annotations or links in the description for things you want them to sign up for.

5. Add the url of your website as a subtitle on your video. This way people will know where the video came from no matter how it is shared. You can include direct links to your website or blog post in the description of your video also.

6. Now is the crossroads between white and black hat. You could just let your videos sit there.. or do something worthwhile (I have no idea). Or you could go the black hat rout and just use software like Tube Automator to inrease the traffic to your videos.

Whatever you choose to do, this method could get you lot's of visitors, and a niche video channel that many people will subscribe to if you create informative videos. Good luck video-affiliate-marketers.

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