Saturday, November 29, 2008

How To Leverage Web 2.0 To Get Top Rankings

By Brian Armstrong

Using social bookmarking or social media websites is a relatively easy way to get traffic to your website. These resources can be used very successfully to not only help your website with getting direct traffic from these sites, but also help with getting your website into the search engines for the keywords you're going after.

The first thing to do is to compose your article, your blog post, or your web page. You can use any number of free websites to create your content. This is the first thing that needs to happen before you'll get the benefits of social networking for your site specifically. You can always start with other people's websites or web pages, but typically you'll get the most benefit by doing some of both.

You'll need to setup new accounts because you most likely haven't done this before and get the new accounts setup by the recommendations they make there. These sites are typically very well respected with a high authority as it relates to how they're judged by the search engines.

There are a few different components to these bookmarking sites that you'll need to consider. The first thing that you'll be prompted with is the title. Ideally this title is going to have your main keyword phrase in the title itself. However, the title should match the title of the blog post or article.

When you bookmark your site, you'll also be prompted with a description that you'll want to include which should have in it your keyword phrases as well. This description should also be a strong call to action. People will often read or scan this description and make their decision on whether they click through or not. These social bookmarking sites are still another click away from your website.

The URL is your web address of the page you're bookmarking. Do NOT use only the domain name. Make sure you are using the actual web address of the specific page you're trying to get bookmarked. If you don't do this, you'll get errors on several of the sites complaining that you've already or someone has already bookmarked that domain or that main page.

The tags are a vitally important part of the process because not only will your tag page get ranked for the "low hanging fruit" keywords, but it will also get ranked for the more competitive keyword phrases. Several of these bookmarking sites have a lot of authority in the eyes of the search engines which means that their tag pages have the ability to rank well, especially when you use the less competitive keywords as your tags.

These social bookmarking sites are a great way to get relevant links back to your sites and depending on which ones you use will have a very high "authority" in the eyes of the search engines. These sites can also help you generate a significant amount of traffic all by themselves. The majority of these sites also allow you to create profiles in which you can usually add links to whatever site you want to as well which will also help with the search engines and your overall traffic strategy. - 17563

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